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1914
The State of Ohio chartered The National Mutual Automobile
Association. Mercer County (Ohio) folk were not as confident
in the idea as was the founder, Edgar Jacob (E.J.) Brookhart.
"It is a "hare-brained" idea," remarked
one local . . . "A wild-eyed" proposition,"
echoed another. But Brookhart knew he was witnessing a
revolution as the people in his community began populating
the streets and roads with automobiles. He felt lower
rates for insurance could be offered the rural community
by a small-town insurance company because Eastern insurance
companies sold their coverage at rates based on big city
experience. An attorney with real estate and insurance
experience, he had the knowledge and courage to take on
the obstacles and plunge into the future. World War I
had begun as other enthusiasts joined Mr. Brookhart in
his venture. The first Board of Directors were J.D. Johnson,
president of the Board (later to serve in the Ohio Senate);
O.F. Rentzsch, vice president; W.T. Palmer, treasurer;
and E.J. Brookhart, secretary. In those days the secretary,
rather than the president, was the guiding hand of a mutual
insurance company. Organized under the section of Ohio
laws governing the formation of a mutual assessment insurance
association, the company could write only automobile fire
insurance. The first members of the Association were 20
residents of Celina, Ohio.
1915
The Association had its first fire loss - an auto was
destroyed in a paint shop. Work had been completed, but
for some reason the insured did not pick up the car. Because
the company was on the assessment plan, there was not
enough money to pay the loss and funds had to be borrowed
from the bank to pay the claim of a little over $500.
Original charges for membership were only $1 plus a $1.50
policy fee and 20 cents per $100 of insurance.
These were experimental rates since no company had the
experience of any size or value on automobile insurance.
But by the end of 1915, approximately 8,000 policies had
been sold throughout the state by the fledgling company.
Soon the Association members concluded there was a need
for broader insurance coverage. As more people learned
to drive, there was more than fire damage to worry about
- auto theft was an increasing risk. To cover these risks,
the company would have to reorganize into a mutual insurance
company. The Association had the qualifying number of
policyholders, but not the required $10,000 worth of assets.
But E.J. Brookhart had faith; he borrowed the money personally
and advanced it as guaranty capital. In 1916, the new
charter was issued and The National Mutual Insurance Company
was born.
Business was handled out of a two-room office with only
one clerk. Mr. Brookhart described the early days thus:
"Of necessity I was publicity manager, home office
underwriter, field man, loss man, mail boy, and office
janitor, in addition to trying to take care of a local
insurance agency here in Celina."
A few years passed, and coverage for general fire, lightening,
and tornado on buildings and contents was added. Times
were changing and management realized there was a need
for automobile liability insurance if they were to keep
pace with the growing competition because, by this time,
there were enough cars on the road that they were starting
to hit each other. National Mutual was a fire company;
a casualty company was needed.
1919
The Celina Mutual Casualty Company was organized to take
care of the liability lines. The same men of vision headed
up this enterprise.
1921
The National Mutual grew and prospered but again, E.J.
Brookhart had to show his confidence in the future of
the operation and finance an effort at growth. He advanced
$35,000 to bring the surplus of the company up to the
statutory requirement of $100,000 to enable the company
to write a nonassessable policy. With this move, it met
its competitors' offerings, and grew.
1923
Through the years, the Celina Insurance Group of companies
have continued to operate of faith, confidence, and effort.
E.J. Brookhart guided the companies through two world
wars and the great Depression. In 1923, a young statistician
joined the companies, C.M. (Chad) Montgomery, brother-in-law
of E.J. Brookhart. he was a key person in the growth of
the companies. During the Depression, growth was difficult
but no layoffs occurred. However, all wages were cut 10%
and no women were hired if their husbands still had jobs.
The companies held on.
1925
From two rooms, the companies grew into a two-story building
on Main Street, Celina.
1950
Upon Brookhart's death in 1950, C.M. Montgomery was elected
general manager and secretary of both companies.
1953
C.M.'s son, Don W. Montgomery, joined the companies as
general counsel. A graduate of DePauw University and Columbia
University's Law School, he had been an Assistant Attorney
General for Ohio as well as Prosecuting Attorney for Mercer
County.
1962
A new home office building was dedicated on Insurance
Square, Celina, Ohio.
The American Association of Nurserymen, Inc. awarded
Celina Mutual Insurance Company with its prestigious Commercial
Landscaping Award. In conjunction with her beautification
of America program, Mrs. Lyndon B. Johnson personally
presented the award to Don Montgomery.
1974
The Celina Insurance Group expanded the corporate headquarters
building in Celina, Ohio.
1988
William W. Montgomery, Don's son, joined the group. William
Montgomery is also a graduate of DePauw University and
received his law degree from Ohio Northern University
School of Law. He served two terms in the Indiana House
of Representatives and also was a member and later chairman
of the Public Service Commission of Indiana.
1990
William W. Montgomery was elected president and chief
operating officer of the companies.
1999 and beyond From humble beginnings
as a fire assessment company in 1914, the Celina Group
has progressed through many phases to its current multi-line
status. Each time insurance laws changed and more enhancements
became available, Celina Group has responded quickly.
When insurance laws were changed in 1953 to enable a single
company to write both property and liability insurance,
The Celina Mutual Casualty Company became the Celina Mutual
Insurance Company and began writing both lines. The National
Mutual also expanded its operation to include liability
insurance.
Current President Bill Montgomery comments on the ever
changing philosophy of the insurance world. "The
more things change, the more they stay the same, or so
it seems. If agents and company together keep the faith,
go about the mission with confidence, and put forth the
required effort, we will progress beyond the wildest dreams
of our founder. E.J. Brookhart built that first company
with the capability and the desire to discharge its obligations
completely and fairly. It was a company founded on safe,
conservative principles, and a company dedicated to the
safety and security of its policyholders. Our companies
have grown and survived with the same dedicated efforts
of many people, but much remains to be done.
"The insurance world is experiencing monumental
change today, and some uncertainty. However, it can be
no greater than in 1914 when a company was formed with
the interests of local people in mind who were generally
unsupportive of the whole idea. The Celina Group remains
a regional company focused on providing the best coverage
and service available. We're big enough to handle your
larger accounts yet small enough to care. All of us will
continue to work hard to prove that Celina Group is a
place 'Where People Make the Difference.'"
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